concept&deisg newcrazycolors

Brand new words! (the power of keywords)

designs, renderings. And that’s only a taste…

THE FLOWCHART
Keywords
All our projects and ideas start from a painstaking keywords research. Keywords are those words which define a brand’s identity and essence. keywords embody those values which will make a brand recognizable and unique in the world.
Concept
From keywords the concept is born. A concept can be visualized thrugh schemes, drawings, reference photos, which altoghether build a concept moodboard often called “mood”. A same concept can be executed in various equally valid ways, visualized by moods.
Designs
As the word says, designs is turning all seen so far into executive drawings. Our design are so precise that that could often go straight to production; still we consider designs the last but one chapter of conceptualisation. With our designs and renderings in hand, though, we are ready to “dress up” our ideas with materials for the “dressing up” of our ideas. Here is where materials show all their power.
Rendering
Sometimes layout of a shop, shop-windows or single items need be rendered to become clear and visible to the client and to ourselves for further considerations. Depending on the subjects and purposes rendering can vary from hyperrealistic 3D illustration to exquisitely artistic drawings or even sketchy physical models.
Layout
Shop and shop-windows are typically visualized with layouts drawn in CAD. Layouts pin down the main proportion, e.g. crowd-flows and space ergonomics in shop cases, or the arragement of main elements of a shop-window.
Sample-Boards
All Theideasfactory’s sites feature a huge Materials Showroom boasting a materials’ collection with over 10,000 different samples, catalogued in 20 years of activity! A real gold mine for our creatives and designers. With designs in hand, we buil up beautiful Sample-Boards for the client to see, touch and feel the real materials and textures, NOT their photos only…
Keywords
All our projects and ideas start from a painstaking keywords research. Keywords are those words which define a brand’s identity and essence. keywords embody those values which will make a brand recognizable and unique in the world.
Concept
From keywords the concept is born. A concept can be visualized thrugh schemes, drawings, reference photos, which altoghether build a concept moodboard often called “mood”. A same concept can be executed in various equally valid ways, visualized by moods.
Design
As the wordsays, designs is turning all seen so far into executive drawings. Our design are so precise that that could often go straight to production; still we consider design the last but one chapter of conceptualisation. With our designs and renderings in hand, though, we are ready to “dress up” our ideas with materials. for the “dressing up” of our idea. Here is where materials shows all its power.
Rendering
Sometimes layout of a shop, shop-windows or single items need be rendered to become clear and visible to the client and to ourselves for further considerations. Depending on the subjects and purposes rendering can vary from hyperrealistic 3D illustration to exquisitely artistic drawings or even sketchy physical models.
Layout
Shop and shop-windows are typically visualized with layouts drawn in CAD. Layouts pin down the main proportion, e.g. crowd-flows and space ergonomics in shop cases, or the arragement of main elements of a shop-window.
Sample-Boards
All Theideasfactory’s sites feature a huge Materials Showroom boasting a materials’ collection with over 10,000 different samples, catalogued in 20 years of activity! A real gold mine for our creatives and designers. With designs in hand, we buil up beautiful Sample-Boards for the client to see, touch and feel the real materials and textures, NOT their photos only…

ITALY - MONZA (MB)

A Via Aspromonte,45 E info@newcrazycolors.it T +39 039 20 28 367
F
+39 039 20 28 381

CHINA - SHANGHAI (Xuhui District)

Add Unit B, 19/F, No. 9 Donghu Rd. E info.china@newcrazycolors.it T +86 021 6288 1181
F
+86 021 6208 6303

NEW YORK

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Copyright © 2018 Newcrazycolors
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